VDS & Miami New Times | Digital Marketing Vendor Guide 
Partner Evaluation Guide
Marketing Evaluation Checklist10 Tough Questions to Ask Your Digital Marketing Vendor
Demand clear transparency over vanity metrics. Use these 10 practical questions to evaluate your current or prospective marketing partner and make sure your budget is actually growing your business.
Part 1: Tech & Precision 01 — 0501"Are you certified in Google's Premier Top 3%?"Why it matters: Standard agencies lack dedicated Google engineering support and direct access to beta tools reserved only for the top tier.02"Can you resolve anonymous visitors into owned data?"Why it matters: VDS Prospect Hub turns anonymous website visitors into permanent customer profiles with verified names, emails, and postal addresses.03"Do you track physical foot-traffic lift via Device IDs?"Why it matters: Basic agencies rely on loose zip codes. We pinpoint mobile devices visiting competitors and measure when they walk through your doors.04"Do you guarantee Comscore Top 1,000 ad placements?"Why it matters: Premium DSPs filter out bot click-farms and place your ads exclusively alongside trusted, brand-safe national and local websites.05"Is optimization managed by humans daily or automated bots?"Why it matters: Set-and-forget software burns budget. Dedicated account managers inspect pacing, negative keywords, and bids every single business day.Part 2: Reach & Authority 06 — 1006"Do we retain 100% ownership of our code and website?"Why it matters: VDS builds custom, client-owned WordPress websites. Many agencies rent proprietary platforms that disappear if you ever leave.07"Do you provide transparent 24/7 call & lead tracking?"Why it matters: We provide live reporting dashboards that connect every marketing dollar to real recorded phone calls, submitted forms, and sales leads.08"Do you directly own a publication reaching 2.3M+ locals?"Why it matters: Miami New Times delivers direct, zero-markup access to over 1M unique monthly readers and 2M+ pageviews across South Florida.09"Can you deploy dedicated emails to 340,000 subscribers?"Why it matters: Gain 100% exclusive visibility inside verified, opt-in local subscriber inboxes across 14 curated South Florida newsletters.10"Can your journalists write permanent native SEO stories?"Why it matters: Sponsored native editorial on Miami New Times builds immediate trust with readers and creates permanent, high-ranking SEO backlinks.Alan ZuckermanMulti-Media Account Executive • South FloridaDirect Line / Cell(305) 912-2426
Conversion Architecture
A Proven Growth SystemHow We Turn Attention Into Real Revenue
Stop wasting marketing spend on vanity clicks. We deploy a proven 4-stage system designed to take local prospects from first discovery all the way into loyal paying customers.
Phase 01Get SeenBuild immediate local visibility through high-impact Miami New Times display, targeted streaming TV (OTT), and mobile geofencing.Phase 02Get TrustedWin customer trust quickly through native editorial stories, 5-star Google review automation, and authoritative social proof.Phase 03Get PaidCapture active buyers ready to purchase using high-intent Google Search Ads, fast landing pages, and instant call routing.Phase 04Keep 'EmMaximize recurring value and referrals through smart retargeting, automated email sequences, and customer loyalty retention.Alan ZuckermanMulti-Media Account Executive • South FloridaDirect Line / Cell(305) 912-2426