Our Own Ad Store | Digital Marketing Guide 
Partner Evaluation GuideYour business. Your goals. Your growth.
Marketing Evaluation Checklist
10 Tough Questions to Ask Your Digital Marketing Vendor
Look beyond clicks and impressions. Use these practical questions to evaluate your marketing partner, understand your investment, and keep your business goals at the center of every campaign.
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“How will your strategy support our business goals?”
What to ask for: A clear plan connecting your audience, service area, budget, and campaign objectives.
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“What does your SEO program actually include?”
What to ask for: Specific priorities for search visibility, local listings, content, and reporting—not just a keyword list.
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“How do you manage and improve our Google Ads?”
What to ask for: A defined process for reviewing search terms, targeting, budgets, ad copy, and conversions.
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“Where will our streaming and display ads appear?”
What to ask for: Available placement reporting, audience criteria, geographic targeting, and brand-safety controls.
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“Who is accountable for campaign performance?”
What to ask for: A named point of contact, a review schedule, and a clear explanation of how campaign changes are approved.
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“Do we retain access to our accounts and campaign data?”
What to ask for: Written terms covering account access, creative ownership, reporting exports, and transition support.
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“How will you measure calls, inquiries, and leads?”
What to ask for: Defined conversion events and reporting that explains both tracked results and attribution limitations.
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“What is the plan for our social media marketing?”
What to ask for: A content schedule, channel priorities, an approval process, and goals beyond follower counts.
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“How will you reconnect with interested prospects?”
What to ask for: A plan for remarketing and email follow-up using appropriate permissions and clear audience rules.
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“Can you explain exactly where our budget goes?”
What to ask for: An itemized breakdown of media spend, management fees, creative costs, and any additional charges.
Digital Marketing SolutionsGet found. Get noticed. Stay connected.
Your Marketing. Working Together.
Turn More Attention Into Business Opportunity
Connect search, advertising, streaming TV, and social media in one coordinated plan focused on your audience and goals.
Your Core Marketing Services
01 / Get Found
SEO
Strengthen your organic search presence through keyword strategy, local SEO, content optimization, and ongoing performance monitoring.
02 / Capture Intent
Google Ads
Put your message in front of people searching for what you offer, with targeted campaigns, budget management, and conversion tracking.
03 / Build Awareness
Streaming
Bring your brand to the big screen with streaming TV and OTT video campaigns tailored to your target audience and service area.
04 / Stay Connected
SMM
Keep your brand active with social media content, campaign planning, audience engagement, and paid social advertising.
One coordinated plan. Clear priorities. A focus on your business.
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