I'm Not Doing “Likes.” I'm Doing Business Recs and individual essays about things I enjoy.
That’s right TheRealAlanZuckerman.com now has a new social media section, and it’s built around recommendations, not likes.
This is where I’ll be showing love to:
National brands
Regional franchise brands
D2C brands
Tech stack brands
Local business brands broken down by the markets they serve. You’ll see recommendations from places like Miami, San Diego, and Chicago, along with their surrounding neighborhoods.
These are businesses I’ve come to know through work, side gigs, and even random Sunday meals where business never came up because sometimes you just want a good sandwich and not a pitch. Same as everyone else and their cousin who can’t stop talking about the place online afterward.
Not Just Business
Bored of business talk? No worries there’s more.
We also have Meaningful Social Media and Recreational Social Media sections.
Meaningful Social Media
This is where we cover topics like:
Health – I’ve cheated death multiple times and have a lot to say about it
Faith – I wouldn’t be here without belief in a higher power and myself
Books – I don’t scroll as much as most, so I still read
Tech Tips – We’re all on it; we might as well be efficient
Documentaries – Because they’re genuinely interesting
Podcasts – A great way to learn while driving or working out
News – From people with degrees whose job is to inform us, not people we happen to know
Recreational Social Media
Because balance matters:
Groups – The kind where people don’t act like elitists
Music – Sometimes in full albums made for 45 minutes of uninterrupted listening (imagine that)
Sports – Golden eras we’ll never forget and today’s games in real time
Movies & Shows – Entertainment that helps us escape without forcing opinions every 2–3 minutes
Internet LOLs & Stand‑Up Comedy Because we all need a break
Why This Exists
By going to TheRealAlanZuckerman.com, I can:
think before I write
avoid real‑time outrage cycles
remove distractions
offer real value, not noise
This isn’t for people randomly scrolling.
My audience is people with intent:
intent to learn
intent to read real customer reviews that is not construed BS like a good chunk of the social web today
intent to understand our products
and intent to answer the question everyone asks when meeting a sales rep:
“They want my business but do they actually know what they’re talking about, and do they truly care about helping me?”
If that’s not you, no worries at all. I’m not for everyone but I am for a lot of great people. Possibly like you.
I’ll be posting there regularly and look forward to seeing you soon!
— Alan
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